How to get a press release on Business Insider

A Business Insider release does not land on businessinsider.com. Every verified placement we traced sits on markets.businessinsider.com, the markets subdomain fed by wire syndication — a real page on a real property, and a different domain from the masthead on the invoice. It carries no à-la-carte price here and appears only in the Headline package at $899, while published standalone prices elsewhere for the same placement run from $199 to $499.

Here is a Business Insider placement we opened and verified:

markets.businessinsider.com/news/stocks/genviral-releases-openclaw-skill…-1035853187

Note the subdomain. It is not businessinsider.com/…. Every Business Insider placement we traced across four real distributions sat on markets.businessinsider.com, in /news/stocks/, with a numeric id in place of a date. That subdomain is Business Insider's markets platform — a financial-data destination carrying wire feeds — and it runs its own template, its own section structure and its own robots.txt. Editorial Business Insider is somewhere else entirely, and nothing you buy on a rate card reaches it.

This is the single most useful thing to know before you pay for the logo. You are buying a real, indexed page on a domain most readers will read as "Business Insider". You are not buying anything a Business Insider journalist saw.

What the page carries

A PRESS RELEASE chip above the headline, and the originating wire's name where a byline would be. No human is credited. The body is your copy verbatim, dateline included, ending in the contact block your wire template generated.

That places it in the same family as every other syndicated placement we measured: segregated path, wire attribution, no journalist. The disclosure is less blunt than Street Insider's and less prominent than Yahoo's, but the chip is there and a careful reader will see it.

What the link does

Two outcomes, on two wires, and the split matches the pattern we found across the whole set.

On the Newsfile releases the client got three links each, all carrying nofollow, which passes no ranking credit. On the GlobeNewswire release the client link was removed from the page altogether — the fourth state a link can be in, and the one no catalogue prints. Three separate mastheads flipped the same way on the same pair of releases, which is why we say the wire decides your link rather than the outlet.

So the honest expectation for Business Insider is: nofollow at best, nothing at worst, and which one you get is set upstream of the outlet. That is why the catalogue leaves this row unconfirmed rather than printing one of the two answers.

Whether the page can be checked automatically

Yes — and this is one of the better outcomes in the flagship set.

The markets subdomain's robots.txt, read 29 August 2026, gives User-agent: * a short list of path-level exclusions — /export/, /ajax/, /admin/, /mymarkets, /news/preview/ — and leaves /news/stocks/ open. It then blocks a set of named agents outright with a bare Disallow: /: ClaudeBot, anthropic-ai, CCBot, Bytespider, DataForSeoBot and others. The main domain does the same.

The practical consequence: a verifier that is not on the named list and obeys the file can fetch the page. Ours returned a stable 200 across repeated passes, an automatic-verification rate of 1.00, and a URL that does not exist returns a clean 404 — so if the page is ever pulled, we can actually tell. That is not true of Benzinga, Street Insider or Digital Journal, where a removed page answers 403 and deletion is only ever detected by a person opening it.

The same file also says the publisher does not want AI crawlers on the domain. Draw the obvious conclusion about buying this placement for AI visibility.

Where it sits in what we sell

Business Insider carries no à-la-carte price here. It appears only in the Headline package at $899, which is priced against the outlet list for your industry rather than sold as a logo on its own.

For calibration, the à-la-carte prices published elsewhere for this same placement span a wide range — one competitor's catalogue lists it near $499, a Web3-focused marketplace at $350, and a crypto reseller at $199. That spread is not three qualities of placement; it is three cost bases, the same pattern premium logos show everywhere.

Who should buy it

Buy it if the logo does real work for you — an investor deck, a partnerships conversation, a careers page. "Covered on Business Insider's markets site" is a defensible sentence, and the URL supports it.

Buy it if you want a placement you can independently confirm. Business Insider's markets pages are among the few marquee names in this catalogue that verify cleanly by machine and fail honestly with a 404 when they go.

Do not buy it expecting a Business Insider article. The subdomain is the tell, and it is in the URL you will be sent.

Do not buy it for the link. Nofollow on two of the three releases we measured and no link at all on the third.

Do not describe it as "Business Insider" without the qualifier in anything a sophisticated reader will check — an investor with a browser will notice the subdomain, and being caught rounding up is more expensive than the placement was.