Case studies
We have not published one yet
Proofwire is new. No customer has run a release through us and agreed to be written up, so there is nothing here to read. We could have filled this page with three plausible stories and some round numbers. Every competitor does. We would rather tell you the page is empty and show you exactly what will go in it.
Nothing on this page is a customer result
The three examples below use fictional brands and contain no performance claims. Publishing invented case studies would breach the FTC Rule on Consumer Reviews and Testimonials (16 CFR Part 465) in the same way invented testimonials do — and it would be trivially detectable, because a fabricated placement URL does not load.
What ours will contain
This is the template, fixed in advance so we cannot quietly lower the bar once we have results worth publishing.
- 01
The client
Named, with their role and company, published only after they have given written permission. No anonymous "a leading SaaS company".
- 02
The announcement
What was actually news, the category it was filed under, and any revision the client sent before it was submitted.
- 03
The live placement URLs
Every placement as a clickable link, opened and checked on the day we publish the study. If one is already dead we mark it dead rather than quietly removing it.
- 04
The measured outcome
The number the client chose to track, the window it was measured over, and how they measured it. A figure without a method is not evidence.
The shape of an entry
Three worked examples so you can see the layout. The brands are invented, the outlet names are real ones from our network, and where a live URL would sit there is a gap — because we do not have one to put there yet.
Fintech · Series A
Funding round announcement
Placements
AP Newsapnews.com/… — live URL sits here
Business Insiderbusinessinsider.com/… — live URL sits here
MarketWatchmarketwatch.com/… — live URL sits here
Barchartbarchart.com/… — live URL sits here
Outcome we would record here
How the client used the coverage in their raise, in their own words, with whatever they measured against it and the window they measured over. No number appears until a real client supplies one and signs off on it.
B2B software
Product launch
Placements
- AP Newsapnews.com/… — live URL sits here
Digital Journaldigitaljournal.com/… — live URL sits here
Yahoo Financefinance.yahoo.com/… — live URL sits here
Outcome we would record here
Referral sessions attributable to the placements, read from the client analytics account, stated with the date range and the attribution model used — so a reader can judge whether the figure means anything.
Health technology
Partnership announcement
Placements
- AP Newsapnews.com/… — live URL sits here
USA Todayusatoday.com/… — live URL sits here- Digital Journaldigitaljournal.com/… — live URL sits here
Outcome we would record here
How the coverage was used in partner and procurement conversations, quoted from the client. Some outcomes are not numeric, and we would rather print the honest qualitative answer than manufacture a percentage.
The standard
Why every case study leads with clickable URLs
A live link is the only claim on this whole site that you can check yourself, in a few seconds, without taking our word for anything. Everything else in this industry is assertion.
It is also the claim that costs us the most to make, which is precisely why it is worth something. A screenshot takes a minute to fake. A URL either loads or it does not, and it keeps being checkable long after we have been paid.
A logo wall proves nothing
It shows a name, not a link. It is the same evidence whether the placement ran, was pulled, or never existed.
A screenshot is not a placement
It survives the article being deleted, which is exactly the case it is most often used to hide.
A metric without a method is not evidence
Traffic and reach figures with no window, source or attribution model cannot be argued with, which is the point of quoting them that way.
A URL can be audited a year later
That is why our coverage report counts only pages we opened ourselves, and marks the ones we could not.
Be the first entry on this page
Early customers get the coverage report either way. If your results are worth writing up and you want to be named, we will write it up with you and publish nothing without your written sign-off. If you would rather stay unnamed, that is the default.
Your release is checked automatically, before anything is submitted and at no charge, against category bans that wires publish and the structure they expect.