Proofwire
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Case studies

We have not published one yet

Proofwire is new. No customer has run a release through us and agreed to be written up, so there is nothing here to read. We could have filled this page with three plausible stories and some round numbers. Every competitor does. We would rather tell you the page is empty and show you exactly what will go in it.

Nothing on this page is a customer result

The three examples below use fictional brands and contain no performance claims. Publishing invented case studies would breach the FTC Rule on Consumer Reviews and Testimonials (16 CFR Part 465) in the same way invented testimonials do — and it would be trivially detectable, because a fabricated placement URL does not load.

What ours will contain

This is the template, fixed in advance so we cannot quietly lower the bar once we have results worth publishing.

  1. 01

    The client

    Named, with their role and company, published only after they have given written permission. No anonymous "a leading SaaS company".

  2. 02

    The announcement

    What was actually news, the angle we filed it under, and any editorial feedback that changed the draft before submission.

  3. 03

    The live placement URLs

    Every placement as a clickable link, opened and checked on the day we publish the study. If one is already dead we mark it dead rather than quietly removing it.

  4. 04

    The measured outcome

    The number the client chose to track, the window it was measured over, and how they measured it. A figure without a method is not evidence.

The shape of an entry

Three worked examples so you can see the layout. The brands are invented, the outlet names are real ones from our network, and where a live URL would sit there is a gap — because we do not have one to put there yet.

Northwind
Illustrative

Fintech · Series A

Funding round announcement

Placements

  • AP News logoAP Newsapnews.com/… — live URL sits here
  • Business Insider logoBusiness Insiderbusinessinsider.com/… — live URL sits here
  • MarketWatch logoMarketWatchmarketwatch.com/… — live URL sits here
  • Barchart logoBarchartbarchart.com/… — live URL sits here

Outcome we would record here

How the client used the coverage in their raise, in their own words, with whatever they measured against it and the window they measured over. No number appears until a real client supplies one and signs off on it.

Illustrative example — real case studies will be published as customers opt in.

Vertex
Illustrative

B2B software

Product launch

Placements

  • AP News logoAP Newsapnews.com/… — live URL sits here
  • Digital Journal logoDigital Journaldigitaljournal.com/… — live URL sits here
  • Yahoo Finance logoYahoo Financefinance.yahoo.com/… — live URL sits here

Outcome we would record here

Referral sessions attributable to the placements, read from the client analytics account, stated with the date range and the attribution model used — so a reader can judge whether the figure means anything.

Illustrative example — real case studies will be published as customers opt in.

Kestrel
Illustrative

Health technology

Partnership announcement

Placements

  • AP News logoAP Newsapnews.com/… — live URL sits here
  • USA Today logoUSA Todayusatoday.com/… — live URL sits here
  • Digital Journal logoDigital Journaldigitaljournal.com/… — live URL sits here

Outcome we would record here

How the coverage was used in partner and procurement conversations, quoted from the client. Some outcomes are not numeric, and we would rather print the honest qualitative answer than manufacture a percentage.

Illustrative example — real case studies will be published as customers opt in.

The standard

Why every case study leads with clickable URLs

A live link is the only claim on this whole site that you can check yourself, in a few seconds, without taking our word for anything. Everything else in this industry is assertion.

It is also the claim that costs us the most to make, which is precisely why it is worth something. A screenshot takes a minute to fake. A URL either loads or it does not, and it keeps being checkable long after we have been paid.

  • A logo wall proves nothing

    It shows a name, not a link. It is the same evidence whether the placement ran, was pulled, or never existed.

  • A screenshot is not a placement

    It survives the article being deleted, which is exactly the case it is most often used to hide.

  • A metric without a method is not evidence

    Traffic and reach figures with no window, source or attribution model cannot be argued with, which is the point of quoting them that way.

  • A URL can be audited a year later

    That is why our coverage report counts only pages we opened ourselves, and marks the ones we could not.

Be the first entry on this page

Early customers get the coverage report either way. If your results are worth writing up and you want to be named, we will write it up with you and publish nothing without your written sign-off. If you would rather stay unnamed, that is the default.

Your release is checked against the distribution network’s editorial guidelines before anything is submitted, at no charge.

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