How to get a press release on CoinMarketCap

A CoinMarketCap placement is bought through a crypto wire and is quote-on-request here, against a $200 wholesale; it is in neither of our packages. Cheaper published routes exist and we would rather print them than have you find them afterwards — one crypto marketplace lists the outlet at $75 and another at $100. The awkward part is that the section your release lands in is the one section CoinMarketCap tells every crawler to stay out of.

CoinMarketCap's robots.txt, read 29 August 2026, is broadly permissive — User-agent: * gets Allow: / — with a short list of exceptions. Two of them matter:

Disallow: /headlines/* and Disallow: /*/headlines/*

/headlines/ is where CoinMarketCap's news-style press inventory lives. A Disallow line is how the Robots Exclusion Protocol tells a crawler to stay out of a path, so the section a placement lands in is fenced off from every automated agent, by the publisher, for everyone. Not us specifically; everyone.

That is an unusual shape of problem. On AP News the block is the whole press path and the whole domain. Here it is surgical: the coin pages, the academy, the converters and the sitemaps are all open, and the one directory carrying bought news is closed. Whatever CMC's reason, the practical result for a buyer is that the placement cannot be independently audited at scale by anybody, including the vendor selling it to you.

What we could read instead

/academy/ is allowed, and CMC publishes partner content there too. We opened two, published 4 June and 9 July 2026, both still live at the end of August — roughly two and three months' persistence with no sign of decay.

Both carried a label: "(CMC Labs: Partnership)", plus a full third-party disclaimer:

This article contains links to third-party websites or other content for information purposes only … CoinMarketCap is not responsible for the content of any Third-Party Site … This article is intended to be used and must be used for informational purposes only.

That is clean, honest page furniture — closer to Street Insider's blunt line than to TechBullion's silence. A reader knows what they are looking at.

All links on both pages were nofollow, which passes no ranking credit by Google's own definition. Our catalogue records that as measured. And on a separate CMC community-article copy of a release we traced, the client link was stripped entirely — no anchor at all. So across the CMC surfaces we could read, the link is either nofollow or absent, and never credit-passing.

The honest caveat: those are academy and community pages, and the inventory sold as "CoinMarketCap" in press catalogues is usually the headlines path. We are reporting what we could read, on the adjacent paths, and labelling it as such rather than presenting it as a measurement of the thing you buy.

The Content-Signal line

One more thing in that file, and it is the only instance in this catalogue:

Content-Signal: search=yes, ai-train=no, ai-input=yes

Those three signals are defined in the Content Signals Policy, an extension to robots.txt covering how content may be used after it has been fetched. CoinMarketCap is declaring, in machine-readable form, that its content may be indexed for search and used as input to an AI answer, but not used as training data. Most publishers here express the same intent by blocking named crawlers wholesale; CMC states the permission granularly and leaves the door open for answer-time retrieval.

If part of your case for buying press distribution is showing up in machine-generated answers, that declaration is favourable — with the enormous caveat that it does not apply to /headlines/, which is disallowed outright. We can tell you the permission exists. We cannot tell you an assistant will cite you, and we will not sell a number we do not have.

What it costs

CoinMarketCap is quote-on-request here, and it is in neither of our packages — we do not sell a crypto package at all any more, and why we stopped is the same reason this outlet is a quote. It used to carry a cart price. It no longer does, and the reason is worth stating plainly: our supplier's API sells four named outlets — AP News, USA Today, Barchart and Street Insider — and CoinMarketCap is not one of them. Every CoinMarketCap sale was therefore a person emailing a broker, which is exactly the manual step this service is built to not have. Our wholesale is around $200. Ask and we will price it; you will get a date and a figure from a human, not a checkout.

Cheaper routes to this outlet are published and easy to find: one crypto marketplace lists CoinMarketCap at $75, another at $100, and a crypto publisher sells a $299 release that states it also appears on partner sites including Binance, CoinMarketCap and CoinGecko — which makes the bundle cheaper than several vendors' single-outlet prices. We would rather print that than have you discover it afterwards. Crypto distribution is structurally lower-margin than mainstream distribution, and this outlet is one of the reasons why.

Who should buy it

Buy it if you are a token, exchange, wallet or DeFi project and the audience is the point. CoinMarketCap is a destination crypto buyers actually visit, which is not true of most wire hubs, and the "(CMC Labs: Partnership)" label makes the placement defensible rather than deniable.

Buy it if you want persistence in the crypto set. Both pages we opened were still live months later, and pages that survive are not the norm in this vertical.

Do not buy it for the link. Nofollow on both pages we read, and stripped on a third surface.

Do not buy it if you need verifiable proof. The headlines path is disallowed to every agent, so nobody can produce an automated audit of it, and a vendor claiming otherwise is either ignoring the file or checking a different path than the one they sold you.

Do not buy it without asking what a bundle costs. The published alternatives above are real, and if the logo is the goal rather than the service around it, they are the cheaper way to get it.