It has to be news. Something happened or is about to: a launch, a raise, a partnership, a product, a result, a senior hire. A page of adjectives about how good the company is comes back from wire editors, and no amount of distribution fixes it.
250 to 1,200 words, plus one image. Those are the distribution network’s own bounds, not a house style — a release under 250 words is refused at intake, and one over 1,200 will not be accepted at all. We check before anything is sent.
Checked against the distribution network’s editorial guidelines before anything is submitted, and revised at no charge if it comes back with feedback.